Longines Thirty Million

Thirty million quality timepieces turned out in Longines’ workshops since 1867 – no mean feat, surely worth celebrating. And celebration was precisely the order of the day on February 19, 2001 at Longines’ history-laden corporate headquarters in Saint-Imier. A reception, a brief survey by management of the company’s past, present and prospects, the launch of a commemorative model, the official presentation of a historic Longines watch, the inauguration of an exhibition – in short, a very special day honoring a very special occasion.

Built in 1867, extended and modernized many times since, Longines’ company seat in Saint-Imier was hosting corporate acquaintances, representatives of the watch industry and many other guests on February 19, 2001 to celebrate the birth of its thirty millionth watch.

In fitting salute to its historic thirty millionth watch, a handsomely classic selfwinding design is being added to the collection. Featuring an 18K gold case with hinged back that opens to reveal the movement it houses, this design (see photos) is being produced in a strictly limited, individually numbered series of 990 only: 390 in yellow gold, 300 in white gold and 300 in pink gold.

First watch in the series, the thirty millionth Longines was officially bestowed by its makers on the International Museum of Watchmaking in La Chaux-de-Fonds, represented in Saint-Imier by Mrs Nicole Bosshart. This historic Longines model will take its place alongside other exceptional timepieces that have marked the distinguished history of horology.


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