Following its highly successful involvement in the three Bond movies Goldeneye, Tomorrow Never Dies and The World is Not Enough, Omega announced a continuation of its partnership with James Bond for the 20th Bond movie “Die Another Day”.
The movie will once again see Pierce Brosnan wearing the familiar Omega Seamaster Professional, naturally modified to incorporate life-saving features for the secret agent.
The press conference was held at the exclusive London hotel Claridge’s, where a unique exhibition presenting watches from the previous Bond movies – as well as one of the hovercrafts used in Die Another Day as a taste of things to come – awaited media representatives prior to the press conference.
Once Omega President Stephen Urquhart had opened the press conference with a brief introduction to Omega and its association with James Bond, Pierce Brosnan took the stage to talk about his association with the brand since 1995, recalling some of the memorable public appearances he had made with Omega around the world.
The climax of the presentation came when Brosnan jokingly suggested turning the bezel of his Seamaster Professional to see whether it would set off an explosion like it does in the movie. Much to everyone’s surprise, a small blast was triggered slightly off stage. As if the entire press conference had suddenly been transported into the middle of a Bond movie, a stunning model appeared with a gift for Pierce Brosnan: an Omega Seamaster Professional that has been specially produced to commemorate this year’s 40th anniversary of James Bond.
Purists will welcome the subtlest of changes that set this particular model apart from James Bond’s standard-issue Seamaster. The characteristic blue dial and blue aluminium ring are maintained, though the standard Seamaster’s wave imprint makes way for the famous 007 logo with pistol, which is also applied on the dial, as are the luminous hour markers. The watch’s exclusivity is shown by the case back, which has the limited-series number engraved at 6 o’clock, as well as the inscription “40 Years of James Bond – Limited Series ” surrounding the Omega and 007 logos set in the famous lens motif seen at the start of every Bond movie. The Bond theme is even reflected in the rather unique production run of… 10,007 units!